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MERCEDES BENZ TEST DRIVE AT THE ABU DHABI TOUR FAN ZONE AT NATION TOWERS

An amazing public car display and test drive fired up activities at Nation Towers, in the presence of His Excellency Aref Al Awani, ADSC’s General Secretary and Frank Bernthaler, Alfahim Auto CEO

Abu Dhabi, 16 October 2016 – For the second consecutive year, Emirates Motor Company (EMC), Mercedes-Benz authorized distributors in the Emirate of Abu Dhabi and the flagship company of Al Fahim Group, is a proud sponsor of the Abu Dhabi Tour, supporting the four-day stage race with organization and promotion. During the Abu Dhabi Tour Fan at Nation Towers - a superb facility that is now open daily until October 24th, with cycling activities, trophy display and information point - the highlight was an exclusive Test Drive open to the public and organized by EMC, showcasing Mercedes-Benz luxury performance models. The participants have the honour of driving the luxurious Mercedes GLC and the Mercedes C300.


Al Fahim Automotive CEO, Frank Bernthaler, said: 
“Our renewed partnerships with Abu Dhabi Cycling Tour and the Abu Dhabi Sports Council aim to encourage the community’s interest in cycling to adapt a healthy and active lifestyle, which is in line with EMC’s and Alfahim’s own corporate social responsibility programs. Moreover, we are proud to be promoting this grand race and its star riders; and, I wish each contestant the best of luck. We hope that through these community endorsements, Emiratis, UAE residents and tourists learn more about this sport for it to continue thriving in the coming years. To further support this, we have promoted the race among our employees with a few campaign activities giving them a chance to get VIP treatment. I encourage everyone to pass by the Fan Zone as it will have some exciting events for the public and will give people a chance to learn more about us, as well as our upcoming events and sponsorships.”


#RideToAbuDhabi

The Abu Dhabi Tour, organised by the Abu Dhabi Sports Council with the collaboration of RCS Sport, will take place from 20 to 23 October. 

 

#UCICyclingGala

The second edition of the UCI Cycling Gala, an event conceived to celebrate the end of the UCI professional road cycling season and its stakeholders, will take place in the evening of October 18th. The event will be produced by Abu Dhabi Sports Council in collaboration with RCS Sport, in the presence of biggest names in professional men’s and women’s road cycling, UCI Management Committee members, representatives of national federations, international media and all the athletes that will take part to the upcoming Abu Dhabi Tour: during the evening the UCI Cycling Gala will also feature the official Team Presentation of the Abu Dhabi Tour. The following day (19 October),best replica watches race preliminary operations and Top Rider press conference are scheduled.


Abu Dhabi Tour Media Kit

From the official online pressroom the media can download high resolution pictures of the 2015 race, the various press conferences, the opening ceremony and the final evening which was dedicated to the very first UCI Cycling Gala.


In order to download the pictures, just go to http://pressroom.rcssport.it/ (username: press / password: press), select “Scarica contenuti/Download contents” on the top right, choose “2015” or "2016" panerai replica watches from the menu on the left, then “Ciclismo”, and then “Abu Dhabi Tour”. The photos are free of charge for editorial use, as long as both the Abu Dhabi Tour and the photographer’s name is quoted. 


In addition to the photos, the official promo video is available for the same purposes. The clip is free of charge for editorial use exclusively on internet, as long as Abu Dhabi Tour is accredited. Here is the link.

 

 

SHIFT Active Media
Manolo Bertocchi

 
RCS Sport Cycling Press Office
Ph.: (+44) 1225 448333
Ph. (+44) 7979 241227
E-mail: manolo@shiftactivemedia.com
Tw.: @Shiftactive @ItalianManolo

RCS Sport
Stefano Diciatteo

 
RCS Sport Press Office Coordinator
Ph.: (+39) 02 25848758
Mob.: (+39) 335 5468466
E-mail: Stefano.diciatteo@rcs.it
Tw.: @rcssport - @stedicia

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